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8ª Pesquisa ABMRA
Hábitos do Produtor Rural
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A 8ª Pesquisa ABMRA Hábitos do Produtor Rural mostra, com exatidão, o que está na mente dos agricultores e criadores neste exato momento em que o Brasil e o mundo ainda são impactados pela pandemia do novo coronavírus. Importante para todos os agentes da cadeia da produção”
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Um aperitivo do que está na
8ª Pesquisa ABMRA
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64% dos produtores rurais sentiram baixo impacto da pandemia nos seus negócios. Por conta disso, 86% deles não fizeram qualquer mudança na administração de suas propriedades e 78% mantêm os planos de investimentos durante a crise sanitária. A pandemia tem impacto médio no campo para 11% dos produtores rurais e alto para 25% deles.
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94% dos produtores têm smartphone, contra 61% na pesquisa anterior, realizada em 2017. Outro ponto importante é a maior oferta de internet no meio rural, disponível para 91% dos produtores de animais e 88% para os agricultores. 57% dos entrevistados usam a rede 15 ou mais vezes por dia. Previsão do tempo e informação são os principais conteúdos buscados por agricultores e criadores.
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74% dos produtores usam a internet para se atualizar. O levantamento comprova a relevância do Whatsapp como meio de comunicação digital. Nada menos do que 76% dos produtores usam a plataforma para realizar negócios, o que é uma novidade. O Facebook continua sendo importante como rede social, porém não para fazer negócios, e o YouTube quase triplicou de importância em relação à pesquisa de 2017
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Os produtores preferem a tv aberta, seguida por rádio, tv especializada, jornal e revista. Destaque à resiliência do meio rádio, que permanece muito importante no meio rural e também a confiança dos agricultores e criadores nas revistas e jornais. Um em cada quatro produtores participantes da pesquisa (26%) disse que “a revista é muito importante para me manter informado sobre o setor rural” e 30% destacaram que “jornais e revistas do agronegócio ajudam os profissionais do campo a inovar e aumentar os seus ganhos”
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A mulher ganha cada vez mais espaço no agronegócio, particularmente em postos de gestão e em determinadas atividades produtivas, representando 26% dos cargos de decisão e comando. Para 94% dos produtores rurais consultados, a mulher é vital ou muito importante no negócio rural.
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O produtor rural continua preferindo os eventos técnicos e comerciais, porém aguardam com expectativa as edições presenciais: 39% dos agricultores e criadores foram a eventos presenciais antes da pandemia e que 58% deles pretendem ir no futuro.
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O cérebro da 8ª Pesquisa ABMRA é um software exclusivo, que possibilita dezenas de milhares de combinações de dados.
Com essa ferramenta, os usuários podem filtrar por atividade, localidade, meio de comunicação, perfil regional e vários outros indicadores.
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Importante: A 8ª Pesquisa ABMRA Hábitos do Produtor Rural completa está disponível somente às empresas cotistas, que têm um produto único à disposição para aumentar, e muito, o êxito das suas estratégias de comunicação e marketing e para conhecer profundamente o mercado agropecuário, sob a ótica dos agricultores e dos criadores de animais.
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Quer ser cotista da 8ª Pesquisa ABMRA?
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Fale com a ABMRA pelo telefone (11) 97751-8297
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Rodapé” _builder_version=”4.17.4″ background_color=”#3c3d41″ custom_padding=”0px||0px|” global_module=”3806″ collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ padding_mobile=”on” column_padding_mobile=”on” admin_label=”Row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”50px||50px|” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font=”|700||on|||||” text_text_color=”#ffffff” text_font_size=”24px” text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||8px|” custom_css_main_element=”font-weight: 900;” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]
ABMRA
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Av. Brigadeiro Faria Lima, 1811
11º andar – conj. 1128 – Pinheiros
São Paulo/SP – CEP: 01452-913
abmra@abmra.org.br
+55 11 3812-7814
+55 11 97751-8297 
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Agenda ABMRA
QUEM SOMOS
ASSOCIADOS ABMRA
notícias do Agro
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congresso ABMRA
pesquisa ABMRA
Mostra ABMRA
Agro Marketing
Contato
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SIGA A ABMRA
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